How Much Does a WordPress Website Redesign Cost

A WordPress website redesign by a Fiverr Pro freelancer usually costs $150-300 for a refresh and $300-700 for a new look on 3-7 pages. A full redesign with content moved, old URLs redirected and a new structure often costs $700-1,500. A custom theme or store redesign starts around $1,500.

Your site works, but it looks dated, the phone layout is cramped, and every small change means fighting the theme. You want a new look without losing the search traffic you built up.

Here’s how to choose a redesign you can afford and check that the quote covers your content, search traffic and working forms.

Price ranges

At the time of writing, these are the typical Fiverr Pro prices by scope:

Fiverr adds a service fee at checkout. Ask how the seller counts pages: some count each unique layout, so twenty blog posts that share one template can cost far less than twenty different pages.

What you actually get at each price

$150-300: a visual refresh

The seller keeps your theme and pages but changes the colors, fonts, buttons, header and footer, often with a new home page. This fits a site that works but looks five years old. It won’t fix a slow or broken theme, because the theme stays.

$300-700: a new look for a small site

The seller uses a new theme or page builder like Elementor, then adds your existing text and images. Ask whether the price includes every page or only the main templates, and who moves the content.

$700-1,500: a full redesign

The structure changes too: a new menu, merged or split pages, or new service pages. This tier should include redirects for changed URLs, forms connected to the right inbox, and work on a staging copy.

$1,500 and up: a custom theme, a store or a large site

This covers a hand-built theme, a WooCommerce redesign with product, cart and checkout pages, or dozens of templates. More testing adds to the price. If checkout breaks after the switch, here’s how to hire a WooCommerce developer to fix it.

What the cheap price usually skips

A Basic package is the smallest scope a seller offers, and it often leaves out:

• moving your content into the new layout
• redirects for URLs that change
• a staging copy, so visitors don’t see the work in progress
• SEO titles and descriptions carried over from the old pages
• a mobile check on real phones
• a backup before the switch

Those gaps can cost you traffic or leads.

What drives the website redesign cost up

Content and structure matter more than the look itself.

• Number of unique layouts Pages that share one template cost far less than separate designs.
• Content migration Moving 50 old pages into new layouts takes hours, even when the design is ready.
• URL changes Every page that moves needs a redirect, and someone has to map them all.
• A page builder change Moving from Divi or WPBakery to Elementor or the block editor often means rebuilding pages by hand, because each builder stores layouts its own way.
• A store Product pages, cart, checkout and emails all need redesigning and testing with real orders.
• No design to follow Designing from scratch adds design time to the quote.

Count your unique layouts and pages before you ask for quotes.

Refresh, new theme or rebuild?

The kind of redesign decides most of the price.

Most small business sites need the middle option. A refresh is enough when you only dislike the look. A full rebuild makes sense when the old structure no longer matches what you sell. If you’re choosing a theme for the new version, here are the themes I recommend.

What you can do yourself

Preparing your content and page list yourself cuts the work you pay for.

1. List every page. Note which pages get traffic. Google Search Console, under Performance, shows the pages people find you through.
2. Decide what goes. Old posts with no visits and duplicate pages can be merged or dropped, which lowers the price.
3. Collect examples. Choose two or three sites and note what you like about each.
4. Prepare new content. Write any new text before work starts to avoid delays and placeholder copy.

Many themes also come with ready-made starter sites. If you only want a cleaner look and you’re comfortable in the WordPress admin, you can test one on a staging copy yourself.

If your redesign changes URLs, moves a store, or switches page builders, stop here and hire for a clear scope.

Is a WordPress redesign worth paying for?

Yes, when the site gets in the way: visitors can’t find your services on a phone, you can’t change a page without help, or the theme no longer gets updates. A new look and structure fix those.

Not always. The problem might be elsewhere. A slow site often needs a speed fix, not a new design. A site with few visitors usually needs better content and SEO first. A redesign won’t bring traffic by itself.

A bigger budget goes to a store, a site with many content types, or a project where the structure changes along with the look.

How to get an honest quote

Send this before ordering:

• Site URL The live site, so the seller sees what exists now.
• Page list How many pages, which layouts they share, and which pages you’re dropping.
• What changes Look only, or look plus structure and content.
• Examples Two or three sites you like, or a Figma file if you have one.
• Builder and theme What the site uses now, and whether you want to keep it.
• Content Who moves the old text and who writes any new text.
• Hosting Where the site lives, and whether your host offers staging.

Ask for a fixed price for that scope. Agree in writing on redirects, content moved, forms tested and SEO fields carried over.

Price red flags

• a fixed quote sent without looking at your site
• a full redesign of twenty pages “in two days”
• a “free” premium theme or plugin with no license key behind it
• an offer to move the site to hosting they own
• no mention of redirects when URLs will change
• a request to pay outside Fiverr

How to hire safely

I recommend Fiverr Pro for a WordPress redesign. Fiverr vets Pro freelancers by hand for their experience, portfolio and service record before they get the Pro badge. I work on Fiverr myself, so I know how its orders, payments and reviews work. For a larger project, ask whether the gig offers milestones, with design first and the build after.

Keep the hosting, domain and every theme or plugin license in your own name.

Make your own backup before anyone starts, and store it off the server. Give the seller a separate WordPress user and, if they need files, a separate SFTP user, never your hosting password. Ask them to build on a staging copy and switch only when you approve. On a store, agree how the new design goes live without copying the staging database over the live one, so orders placed in the meantime stay.

Fiverr gives you three days to review a normal delivery, and eight days for each milestone. In that time, open every page on a computer and a phone, send a test message through each form, and click through a few old URLs to check they redirect. Ask for changes through Fiverr before you accept. Afterwards, delete the seller’s users and change any passwords you shared.

Summary

Your WordPress website redesign cost depends on the work behind the look: moving content, redirecting URLs and testing pages. Skipping that work can cost you leads and search traffic. List your pages and changes, then start with the home page to see how the seller works.